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In this audio edition, Bryan Heathman reveals a new era of marketing books - an approach in which authors are authentically engaging their audiences. This book shows you where to start.
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This invaluable guide provides tools such as templates, checklists, and forms as well as proven techniques like using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to your Web site.
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Looking for rapid online marketing results on a shoestring budget? This concise book is packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.
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Looking for a way to attract new clients without spending a fortune? This unique book - packed with real-world tips and proven techniques - makes it easy to tap into the power of today's hottest social media sites.
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Providing an understanding of a visitor's journey through your website, this book helps you apply that measurement, and collect and analyze data for the main purpose of adequately optimizing and improving your site performance.
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Based on hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!, this book is packed with pearls of product management wisdom from forty experts around the world.
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Bringing together the product marketing wisdom and insights of forty-two global experts in a concise, single source, this book will help you work more effectively and produce greater returns for your company, whether you are a seasoned pro or are just starting out.
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Including detailed tips and techniques for utilizing 21st century grassroots publicity techniques, along with earning ink or air time, this guide will help you let the world know who you are, what your company offers, or the urgency of your cause.
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Including a combination of perspectives from business strategy, customer experience, and even anthropology, this guide offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.
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Adapt or die is really the 21st century mantra for business. This book provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.