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Based on hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!, this book is packed with pearls of product management wisdom from forty experts around the world.
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Bringing together the product marketing wisdom and insights of forty-two global experts in a concise, single source, this book will help you work more effectively and produce greater returns for your company, whether you are a seasoned pro or are just starting out.
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Including detailed tips and techniques for utilizing 21st century grassroots publicity techniques, along with earning ink or air time, this guide will help you let the world know who you are, what your company offers, or the urgency of your cause.
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Using contemporary examples, business case studies and supporting pedagogy, this book will provide a critical exploration into the more advanced aspects of marketing management and will be the go-to guide for those wanting to succeed as modern marketers.
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Filled with straightforward and easy to learn methods to help deal with project development problems, this book is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success.
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Utilizing methods that may be familiar to those with a software background but without the technical baggage, this book presents techniques that will put you way ahead of traditional marketers and move your organization to the forefront in overall marketing operations.
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Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. This book shows you everything you need to know to get on board.
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This audio edition provides an understanding of what it takes to develop, implement and run a digital strategy that works best for your company.
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With a world of options at their fingertips, today?s purpose-driven customers want a brand they can identify with and trust. This book shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level.
Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well-Being
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Including comparisons on everything from health to retirement living to spending habits and charitable giving, this book details the differences and similarities between the attitudes and lifestyles of baby boomers and their parents.