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This invaluable guide provides tools such as templates, checklists, and forms as well as proven techniques like using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to your Web site.
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Looking for rapid online marketing results on a shoestring budget? This concise book is packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.
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Looking for a way to attract new clients without spending a fortune? This unique book - packed with real-world tips and proven techniques - makes it easy to tap into the power of today's hottest social media sites.
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Providing an understanding of a visitor's journey through your website, this book helps you apply that measurement, and collect and analyze data for the main purpose of adequately optimizing and improving your site performance.
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Agile PR offers professionals a 360-degree look at a changing industry and provides guidance on how to succeed in the age of smartphones and millennials. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
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Providing an understanding of what it takes to develop, implement and run a digital strategy, this book will help you find a digital process strategy and methodology that works for your organization.
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To develop the skills needed for digital marketing planning, this book provides the knowledge and skills necessary to plan, implement, measure and evaluate successful campaigns.
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Written by experts with first-hand knowledge of the field, this ultimate how-to guide clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads.
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Utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, this timely book presents you with the tools and strategies to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.
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Presenting a one-stop source on the art and science of developing content that people care about, this book is filled with case studies of companies successfully spreading their ideas online?and using them to establish credibility and build a loyal customer base.