Product Catalog
FILTER BY
VIEW DESCRIPTION
Overview
In this audio edition, Bryan Heathman reveals a new era of marketing books - an approach in which authors are authentically engaging their audiences. This book shows you where to start.
VIEW DESCRIPTION
Overview
Adapt or die is really the 21st century mantra for business. This book provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
VIEW DESCRIPTION
Overview
Providing tips, tactics, and hands-on tutorials, this book is detailed, in-depth, and full of insights and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
VIEW DESCRIPTION
Overview
Exploring market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program.
VIEW DESCRIPTION
Overview
Drawing on illustrative case-study findings from the more than eighty companies, this book is designed to help you apply Net Promoter correctly, and foster growth and profitability in any organization.
VIEW DESCRIPTION
Overview
Based on the field of epistemology--the study of how knowledge is created, this book guides readers on how to think more clearly and correctly when making difficult marketing decisions, thereby increasing organizational success.
VIEW DESCRIPTION
Overview
Providing one of the first comprehensive investigations into the relation between religion and behavioral economics, this informative guide offers a clear understanding of religious groups and how religion influences consumer decision making.
VIEW DESCRIPTION
Overview
This audio edition reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.
VIEW DESCRIPTION
Overview
Providing a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan, this straightforward book covers the themes of planning, implementing and controlling marketing activities.
VIEW DESCRIPTION
Overview
Detailed and insightful, this book examines how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.