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A unique blend of strategy and best practice, this book walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey.
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Providing field-proven steps, tools, and examples, this book offers readers a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable.
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Providing customer-facing professionals with short, simple, actionable advice designed to transform them into heroes in the eyes of the customers they serve, this book arms readers with the tools and techniques to start each workday knowing they can conquer whatever problem comes their way.
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Using many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth, this book identifies five key steps to generating sustainable, profitable, market-leading organic growth.
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Guiding readers systematically through the ten breakthrough points of implementation, this book explains how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings.
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Using a combination of industry-based research and laboratory experiments, this practical how-to guide demonstrates that customers will richly pay for products that authentically provide emotional fulfillment.
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This audio edition explains how gaining customer commitment and motivating employees to deliver excellent service can ensure successful results and satisfied customers.
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Takes a refreshing and unique approach for all those in business looking to improve their customer care, and consequently improve profits, employee morale, standing and reputation.
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In a clear, practical language, this book explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company?s touch points can ensure successful results and satisfied customers.
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Discussing how to improve the organization's financial and marketing performance, this thorough resource provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.